Logo and Label

What should your company logo and label include?

A logo is a visual representation of your company; it is present on business cards, packaging materials, and all correspondence. They must be impressive and timeless and need not be a picture of the product but they most certainly must convey the message of the company. For example, Nike is a Swoosh which stands for swiftness; it is distinct and conveys what the brand is all about. Thus, the only criteria in these must be that it is simple, versatile- must be scalable on all media, memorable and distinctive.

There are four kinds of logos:Wordmark, Letterform. Abstract, and Pictoral. What might be appropriate for IBM might not be for Apple and so on? Hence you must choose a tag that reflects your company’s personality and not just look good but have no significance.

Labels, on the other hand, must contain more information. Besides having the company hallmark in place the labels must provide more details.

All labels, on the whole, must have a few basic instructions and information on them:

  • Product name
  • Country of origin
  • Importer’s name
  • Promotional offer
  • Website address
  • Weight or volume of the product
  • What is the purpose of the product
  • Barcode
  • Company address.

If the goods are perishable like food and cosmetics the tags must contain information about the ingredients used, like the date of manufacture and the date of expiry and precautions for allergic reactions. Food stuff must have the nutrition values too on the stickers. In case of Weinetiketten drucken lassen the flavor and alcoholic content must also be mentioned.

Chemicals, medicines and floor cleaners and other such stuff should have sticker that clearly mention the usage instructions and necessary preacutions and treatment should they be wrongly ingested. A helpline number is useful.

Thus, we see that a lot of care and thought goes into the designing of labels and logos in order to convey the personality, the CoreValues, and missions of a company. A comprehenseivve label and a memeorable logo convey the message that the company has adistinct personality and a strong viewpoint.

 

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